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CONTEXT CONSUMER INSIGHTS:
About Context Consumer Insights

Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we are covering the concept of the Grounded Consumer, a project we self-funded which began in the Fall of 2008 regarding the economic and cultural crisis. As outlined in our report, we see 5 stages to becoming a Grounded Consumer and we are continuing to follow our culture's crisis through these stages.

We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint.

Last year we looked at Connecting/Kinecting.

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If you would like more information on the study, you can download it or watch a video summary.









About Context Consumer Insights

Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint.

Sign up here to get notified when new information is available.
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