Technology companies have done a great job creating devices that help construct a shell of a connection but not at actually making the connections.
We embrace the social tech network but have we forgotten our social skills to make the connection? Will the new society be one where we all have many acquaintances but no good friends? For example, Facebook keeps you in touch with all your friends and helps you make new ones. In fact it will assemble a social timeline for you based on your friend�s posts. As companies, we should encourage people to actually make connections, doing so only strengthens your product and brand. Technology can make people feel better about themselves, just go look at your busy social life on Facebook. But the message is missing...you have something to do this Friday night so get out there. |
Boost Mobile sells the tracking system so "you know where your friends are at" but it is up to us to actually go find them. As consumers we have to assume the responsibility to make social connections. This is another example where companies need to provide opportunities for people to connect AND help them realize the end result. Instead of just letting consumers know where your friends are at, how can companies enable situations to help people "hang out with your friends more often". |
With the new iPhone, you never have to remember a phone number, email address or physical address again because it will synch with your computer's contacts. Companies need to help consumers realize what the technology can do for them but should also highlight the technology's limitations. If don't remember your best friend Dan's address, no worry your phone has it and can help you find your way to his house. But what happens when your phone battery dies and you find yourself without the plug? Not only will you be lost BUT you might end up blaming the phone! |
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