Consumer Insight

CONTEXT CONSUMER INSIGHTS:

Conjuring Our Creative Social Spirit

Crowdfunding

Creativity is the New Productivity

Lately, it feels like the whole world, especially the USA, is in an apocalyptic death spiral, doesn't it? But what if we're actually on the cusp of a potentially positive cultural transformation? If you can't believe it, it's at least worth thinking about. At Context we believe it's the case and we call this new sense of self that's emerging our Creative Social Spirit. What’s our Creative Social Spirit? It’s a 'sense of being' where we define value in our lives based on 1) how well we’re meeting our basic human need to be creative (as opposed to running on an apparently endless treadmill to nowhere), 2) how well we’re connecting with others (ALL others, not just the ones in our “tribe”), and by 3) whether we’re leading meaningful lives (as opposed to seemingly empty ones). If you're in business, what would it mean to nurture your our Creative Social Spirit? How would you approach your products and services and customers differently? Get a baseline on where your Creative Social Spirit is today by having Robbie Blinkoff, PhD, Context Principal Anthropologist and The Consumer Anthropologist, take you through a short
Creative Social Spirit diagnostic.

A great example of nurturing the Creative Social Spirit is Crowdfunding – where disparate groups of people come together with small amounts of money to support an individual or group’s project – be it a creative, social, profit or not for profit project.
Kickstarter is a great example of a crowdunding site that is getting a lot of attention. A few interesting things about Kickstarter are that 1) the project creators keep 100% ownership and control over their work, and 2) the project creators only get the funds if they meet their FULL funding goal within the allotted deadline.

Two to three thousand people a day pass through the Apple Store closest to the Context office! We believe Apple’s attraction shows the inner shift from a culture based on productivity (think -- the wheel) to one based on creativity (think -- “art”). Don’t make the mistake and think this shift will leave us making less, in fact, we’re likely to make more, as people feed that greatest current unmet human need – to create. Here’s a
little short video by Robbie Blinkoff, PhD, Context Principal Anthropologist and The Consumer Anthropologist, on the Apple Store and "creativity as the new productivity."

About Context Consumer Insights

Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint.

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