 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
 |
 |
 |
|
 |
|
 |
 |
| Anthropological Perspective |
|
What Makes Us Different |
|
News & Trends |
|
Consumer Insights |
 |
|
 |
|
 |
|
 |
| The American Dream has changed. Our culture is going through a "rite of passage." We are measuring the quality of our lives in social terms before economic ones. Our new 2009 quantitative survey and 2008 ethnography document this "Coming of Age." We offer insights and recommendations on how to navigate the future as the new Grounded Consumers... | Context's brand of ethnography is based on a desire to get to the roots of consumer behavior and provide answers for "why" people behave the way that they do. We call this getting to the Deep Structure. The Deep Structure is the place beneath the surface of easily observed behaviors... | The Associated Press and Context released a report that examines key findings from their global anthropological study on news consumption patterns of young adults. Jim Kennedy, AP's Director of Strategic Planning said, "This deep-dive helped reshape our thinking about journalism in the digital age"... | Context Consumer Insights illustrate new directions for marketers and product developers. The most important question facing today's marketer is "What does the new consumer -- or as Context frames it -- the new Grounded Consumer, want"? A year out from the economic meltdown, we believe the answer comes down to one word...Joy... |
|
|
||
|
About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
Get Updates Sign up to receive email notifications when new information is available. | ||
All material used herein cannot be used unless expressed permission granted by CONTEXT.
Privacy Statement