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| Big Picture / Visioneering |
Clients : Herman Miller, Inc. An
Ethnography of Great Places to WorkHerman Miller is a high-end furniture design company that constantly strives to do more for their clients and partners, and for the business community as a whole. Their mission as a company is to help create Great Places to Work. In order to fulfill that mission, the leadership at Herman Miller knew they had to take bold steps to truly understand all types of Great Places to Work – not just types similar to Herman Miller itself. Herman Miller used a multi-phased research approach to understand current thinking on Great Places to Work, what makes a Great Place to Work great, and what different types of Great Places exist in the marketplace. For the final phase of the project – the development of the typology of Great Places to Work – Herman Miller partnered with Context Research to study the work experience of 540 individuals at 135 "great" organizations across the country (identified by employees as "great"). The research design drew from prior research done by Herman Miller and was structured to understand the similarities and differences between the types. The research, which began in the late fall of 2002, is now in its final stages. Based on this research, Context and Herman Miller have developed a typology of Great Places to Work and have created a presentation, report and diagnostic that will be used to help Herman Miller clients and partners understand which type of workplace they are currently or could become and how to most effectively behave as that type. These tools and the overall findings of the study will be used by Herman Miller's sales team as a value-added tool, and by the internal Herman Miller marketing and design teams to help them understand the needs and dynamics of workplaces unlike their own. |
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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