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| Organizational
Development Study |
Clients : Jiffy Lube The Jiffy Lube co-op of Baltimore was a client of Carton Donofrio Partners, the parent company of Context. Jiffy Lube was interested in learning how to increase employee retention. It wanted to understand what motivated the employees, what factors contributed to staff turnover and retention. Context researchers went into four locations in the Baltimore area. They conducted participant observation and spent time in each location observing a normal workday. In addition, they conducted Ethnographic Trend Analysis Interviews (ETAs) with employees. In addition, two participants from each location were interviewed in-depth and competed a photo journal to capture his or her work and motivational experience. After a presentation of the findings with Jiffy Lube co-op management, Context and Carton Donofrio Partners conducted two workshops for Jiffy Lube shop managers. The workshops included a presentation of the research findings and a discussion and breakout sessions designed to help participants learn how to increase staff retention. |
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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