 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
 |
 |
 |
|
 |
|
 |
 |
|
|
|
Tyson Chunky P&G |
Clients : Procter & Gamble When Procter & Gamble developed a great concept for a new product brand, their main concern was to learn how this product would be received on a global level by people from different cultures and markets. This question was perfectly suited for our global network of anthropologists. Context designed a research program where 15 anthropologists in the United States, Japan, Taiwan, Italy, and the UK conducted in-depth interviews, photo-essays, and product inventories with 32 participants concerning their personal appearance rituals. The research was delivered in six week's time, culminating in a client Ideation Session that explored participant stories and brought the client team to consensus on how to proceed with developing and marketing this product concept. |
|
About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
Get Updates Sign up to receive email notifications when new information is available. |
| Copyright © 1999-2010
CONTEXT-BASED RESEARCH GROUP All material used herein cannot be used unless expressed permission granted by CONTEXT. Privacy Statement |
|