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Clients :
Adobe Systems, Inc.
An Ethnography of Mobile Professionals With more and more professionals working remotely via wireless connections and mobile devices, Adobe Systems Inc. wanted a deeper understanding of the challenges Mobile Professionals face in their work. Context Research designed and conducted a global ethnographic program to explore how Mobile Professionals work to help Adobe develop new products and services for this complex, but growing market. With our eyes set on unearthing opportunity spaces for Adobe, a team of Context anthropologists around the globe conducted observations and interviews with Mobile Professionals in their everyday lives. Our observations captured mobile technology behavior on trains, in airports, in cafés and in other high-usage areas to understand user contexts and practices. Our analysis of Mobile Professional behavior helped Adobe understand the key issues for designing products and services for this market, while suggesting opportunities to better reach this mobile audience. |
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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