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Clients
: Eastman Kodak Company Digital Photography Ethnography Kodak conducted a global ethnography on household digital camera use and partnered with Context for the Southeast Asia and Australia portion of the research. Due to Context's worldwide network, local anthropologists were able to quickly recruit participants, build rapport and conduct interviews in local languages in preparation for co-interviews with a Kodak ethnographer. As a result of the Context facilitated research, Kodak's marketers, designers, product managers and software developers had rapid access to a new level of consumer insight. Kodak's internal ethnography department took the results back inside Kodak to create new product ideas for their easy share system. |
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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