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| How
to Use Ethnography Ethnography is a versatile tool, fitting many different research needs. To find out if ethnography is the right thing for your organization right now, ask yourself, "What do we need?" We can tell you if ethnography is the right fit for you. Below, we've listed some of the most common reasons organizations turn to ethnography. Click on any of the types of studies below to learn how we use ethnography to address that particular need.
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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CONTEXT-BASED RESEARCH GROUP All material used herein cannot be used unless expressed permission granted by CONTEXT. Privacy Statement |
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