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How
to Use Ethnography : Customer Insight Trend Assessment Businesses are often faced with a need to gain insight into customers – quickly and inexpensively. The Consumer Insight ETA can be completed in only a few weeks, is economical, and offers broad, vibrant insight into a specific group of people or into people's feelings and behaviors around a certain subject. These studies result in a summary collection of great photos and salient quotes from the participant group, along with longer interview and observation reports. These studies are ideal for gathering information for new business pitches, or when finding out a little about a group will help focus a larger research project. Click here to view the Clarke Goward case study. |
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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