Consumer Insight Deep Dive
Unmet Product Needs / Product Development
Segmentation Deep Dive
Marketing & Communications Deep Dive
Product Testing
Big Picture/Visioneering
Ethnographic Panel
Customer Insight Trend Assessment
Industry Trendspotting
Organizational Development Study


How to Use Ethnography : Marketing & Communications Deep Dive
In order to create create meaningful marketing messages and product positioning you must understand how your products and services fit into your customers' lives holisitcally and the value that your product has for them. Context ethnography gets at the unarticulated feelings around brands and what they represent to your customers.

These studies provide you with the information you need to accurately position yourself in the marketplace and create impactful messaging that retains loyal customers and attracts new market share by gaining a deep understanding of what your product/service means to your customers and how it fits within their life.

Click here to view the Sonicare case study.
About Context Consumer Insights

Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint.

Sign up here to get notified when new information is available.


Get Updates

Sign up to receive email notifications when new information is available.
Name:
Email:
 
( SUBMIT )
Copyright © 1999-2010 CONTEXT-BASED RESEARCH GROUP
All material used herein cannot be used unless expressed permission granted by CONTEXT.

Privacy Statement