 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
 |
 |
 |
|
 |
|
 |
 |
|
|
|
|
How
to Use Ethnography : Segmentation Deep Dive Segmenting your customers is a critical first step in your marketing efforts to identify your core targets. But once you identify them, often you are left with a 100-page deck without the deep insights that you need in order to communicate effectively. Conducting an ethnography to discover how your core segment(s) actually behave and the reasons why they do what they do is core to the success of your business. The result of these studies is a more holistic understanding of the segment(s) and possibly even a nuanced segmentation model. |
|
About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
Get Updates Sign up to receive email notifications when new information is available. |
| Copyright © 1999-2010
CONTEXT-BASED RESEARCH GROUP All material used herein cannot be used unless expressed permission granted by CONTEXT. Privacy Statement |
|