 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
 |
 |
 |
|
 |
|
 |
 |
|
|
|
|
How
to Use Ethnography : Product Testing The best way to evaluate a new product is to study people using it in the environment where they would normally use it. Our Product Testing involves a general study of the product users, to develop an understanding of who they are as people and their general behaviors. We then have them use the products under study for an extended period of time, scheduling observation periods and asking them to keep a visual and written record of their use of the product. The end result of these studies is detailed feedback about how people use and feel about the product, and recommendations for improvements, marketing, and even complementary products. Click here to view the Leapfrog case study. |
|
About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
Get Updates Sign up to receive email notifications when new information is available. |
| Copyright © 1999-2010
CONTEXT-BASED RESEARCH GROUP All material used herein cannot be used unless expressed permission granted by CONTEXT. Privacy Statement |
|