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How
to Use Ethnography : Ethnographic Panels If you know who your audience is, but need to understand how their attitudes and behaviors evolve over time, Ethnographic Panels are a good fit. Context anthropologists meet with a select group of participants multiple times over an extended timeframe. Between meetings, the participants complete journaling exercises to track their behaviors and attitudes around a specific subject. Because these studies are conducted over a long period of time, the study objectives might evolve as well. Context and the client work closely on these studies to monitor the findings, and to keep the research design relevant and up to date. The findings of these studies are delivered at periodic intervals, culminating in a final summary at the end of the study. |
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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