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How
to Use Ethnography : Industry Trendspotting The Trendspotting ETA is the best way to study a particular industry or segment of the population to find out what's hot right now. Context anthropologists conduct a combination of observation and interviewing around the subject in question, with an eye on what's new and what the leading - edge consumers in the category are doing. The end result of these studies is a collection of photos and salient quotes from the population studied, and a list of trends to watch for and insight into what's next for the group under study. Click here to view the Wireless case study. |
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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CONTEXT-BASED RESEARCH GROUP All material used herein cannot be used unless expressed permission granted by CONTEXT. Privacy Statement |
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