 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
 |
 |
 |
|
 |
|
 |
 |
|
|
|
|
How
to Use Ethnography : Big Picture/Visioneering To plan for the future, you must evaluate the present. Context's ethnography observes your customers current behaviors, looking for say verses do activities in order to identify unarticulated unmet needs. This observation in combination with an in-depth interview or projective interviewing technique will enable you to make projections about how your product or service will resonate with consumers better currently and in the future. |
|
About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
Get Updates Sign up to receive email notifications when new information is available. |
| Copyright © 1999-2010
CONTEXT-BASED RESEARCH GROUP All material used herein cannot be used unless expressed permission granted by CONTEXT. Privacy Statement |
|