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| Anthropological Perspective |
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What Makes Us Different |
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News & Trends |
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Consumer Insights |
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| The American Dream has changed. Our culture is going through a "rite of passage." We are measuring the quality of our lives in social terms before economic ones. Our new 2009 quantitative survey and 2008 ethnography document this "Coming of Age." We offer insights and recommendations on how to navigate the future as the new Grounded Consumers... | Context's brand of ethnography is based on a desire to get to the roots of consumer behavior and provide answers for "why" people behave the way that they do. We call this getting to the Deep Structure. The Deep Structure is the place beneath the surface of easily observed behaviors... | The Associated Press, Context, and Carton Donofrio Partners released a report that examines key findings from their study of advertising consumption among American consumers and reveals a new model of Communication: an Information Communitas. Jim Kennedy, AP's Director of Strategic Planning said, "There is a new way to engage consumers in the digital age based on transparent, honest and two-way communication.." | Context Consumer Insights illustrate new directions for marketers and product developers. Going against the current conventional wisdom, we believe we're as likely to have a cultural renaissance as we are to sink into an apocalypse. Really? What does this mean for our lives, business and more? Read on for more insight, examples and video... |
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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