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Methods
Deliverables |
Research
Methods and Deliverables : Deliverables
Storied Power Points
Our Storied Power Point presentations
are structured around the insights and recommendations that
emerge from our studies. They include a great deal of background
information, including visual imagery, quotes and findings
that bring the participants to life and support the insights,
models and recommendations that emerge from the study. The
presentations are accompanied by detailed notes pages and are
structured to make it easy for our clients to use the presentation
for their own internal communications about the study.
Posters and Storyboards
Posters and storyboards use visual imagery and quotes to bring participants and insights to life in an approachable format our clients can share within their organizations. These are great presentation tools, and keep research alive by hanging on the walls within the organization long after the study is complete.
Video Compilations and Sortable Clip CDs
Each client has unique video needs and
internal communication styles. Our video deliverables range from raw footage
to neatly produced video compilations, to sortable collections of downloadable
clips available on CD.
Summary Reports
Many clients need a short, sweet summary of the key findings,
insights and recommendations that emerge from each study. Our summary reports,
usually delivered in Power Point and Word format, combine visuals and quotes
with brief summary statements to capture the essence of the study in a brief
report.
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About Context Consumer Insights
Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint.
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