Context: context-based research group

Download Our Ethnographic Studies
In addition to client work, Context Research conducts self-funded studies on topics of social and economic significance. For more information about any of the studies below, email Robbie Blinkoff or call him at (410) 223-3589.

Studies		The Mobiles: Social Evolution in a Wireless Society A growing and vibrant international subculture has seamlessly integrated wireless products into their daily existence: The Mobiles. Context-Based Research Group's latest global study reveals a shift in human consciousness as wireless integration alters behavior, attitudes and etiquette around the world as well as how business should adapt to this evolution. For more information or to purchase the 36-page study please email Robbie Blinkoff at rblinkoff@contextresearch.com.

		THE NEW NORMAL: Portrait of Today's Consumer How are people doing one year after the attacks of 9/11/01 and what direction might businesses take to best communicate with them and meet their changing needs? Context-Based Research Group and Carton Donofrio Partners went back to the original participants from our initial 9/11/01 study, "Who I Am? How Business Can Survive a Global Crisis of Identity," to find out the answers to these questions. Click below to download a copy of the "The New Normal" report.

		9/11 STUDY: "Who Am I? How Business Can Survive a Global Crisis of Identity." Carton Donofrio Partners and Context-Based Research Group utilized their proprietary global network of anthropologists to conduct research in eight cities in the United States and in Israel, Northern Pakistan, Indonesia, Columbia, China and France. The anthropologists conducted interviews with consumers, who also produced photo essays, to get insights on how people were altering their lives after the terrorist attacks on 9/11. As the field reports came in, ethnographers and business strategists outlined scenarios to help companies who are looking for direction in this altered consumer environment. Click below to download a copy of the "9/11 Study" report.

		"Home for the Holidays. Retailers Challenged to Respond to Shoppers' New Needs." This global study, conducted by Carton Donofrio Partners and Context-Based Research Group's network of anthropologists, collected insights as to new holiday shopping behavior from gift selection, to holiday budgets and the desired in-store experience. Based on the research results, Context and Carton Donofrio Partners outlined possible holiday shopping scenarios in order to help companies prepare for the critical season. Click below to download a copy of the "Home for the Holidays" report.

		GLOBAL STUDY ON TRAVEL EXAMINES CONSUMER BEHAVIORS Findings Identify Consumer Needs, Opportunities for Industries to Satisfy Them The latest report published by Carton Donofrio Partners and Context Research Group gives new insight into the effects of current consumer experiences during business and leisure travel. A team of anthropologists in Tokyo, London, Israel, New York, Los Angeles, Chicago, Orlando and Las Vegas gathered data from a global sample of travelers and identified basic needs that are not currently being met by the travel industry. These findings were used to understand and pinpoint opportunities within the travel experience where industries such as hotels, rental car companies, attractions and cruises can better meet the needs of their customers. Click below to download a copy of the "Travel Today" report.

		Wireless Opportunities: A Global Ethnographic Study No one truly knows what consumers really want in a wireless experience. By interviewing and observing users of web accessible PDA's, cellular phones with Internet access, pagers, and messaging devices, Context explored what "killer apps" and inventions people will want and need in the future. Wireless Opportunities is available for $1,000. For more infomation or to order this study, please email Robbie Blinkoff at rblinkoff@contextresearch.com.

		GenWired 2000: a Longitudinal Study of Youth and Technology This study explores the development of young people and interactive media in the home space and beyond. The study is designed to generate new technology ideas, marketing implications and social insight for innovations that improve people's lives. If you would like to learn more about this study, please contact Robbie Blinkoff at rblinkoff@contextresearch.com.
		Women in the Outdoors This study of how women interact with and relate to the outdoors can help outdoor product manufacturers and retailers enhance marketing and product development efforts - particularly in response to the emerging casual outdoor market. If you would like to learn more about this study, please contact Robbie Blinkoff at rblinkoff@contextresearch.com.

For more information about these studies, please contact rblinkoff@contextresearch.com.

About Context Consumer Insights

Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover Simplexity. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint.

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